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2024 Research Infrastructure Workshop

March 26-29, 2024 •  Tucson, Arizona

THE IMPACT

The workshop successfully facilitated collaboration, knowledge sharing, and community growth across NSF’s Research Infrastructure programs, supported by cohesive branding and engaging design assets.

Key outcomes included:

  • 15% increase in in-person attendees, totaling 413 hybrid participants

  • 121 new users added to the COI portal during the event

  • 8 education tracks offered, the most in RIW history

  • 51 attendees presented during poster sessions

  • 100% of surveyed in-person attendees would recommend RIW to a colleague

 

This solution-focused approach ensured all deliverables were cohesive, accessible, and aligned with NSF’s mission while maximizing impact within a complex, multi-track hybrid event.

THE SOLUTION

To address project goals for this large-scale hybrid event, the focus remained on delivering high-impact, essential assets that created a cohesive, accessible, and professional attendee experience while maintaining NSF’s brand standards.

Key deliverables included:

  • Event brand identity & style guide: Visual system including logo lockups, typography, and color palette

  • Promotional and informational emails: Branded communications to drive awareness and engagement

  • PowerPoint templates: Custom slides for speakers and session presentations

  • Digital platform graphics: Branded assets for the registration site and Knowledge Gateway repository

  • Onsite signage & stage banners: Large-format designs for venue branding and wayfinding

  • Poster session templates: Designs to support presenters in creating clear, branded research posters

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The Challenge

The Research Infrastructure Workshop required a unified brand experience to engage a large hybrid audience while aligning with NSF standards. The event needed strategic design execution to communicate a diverse, content-rich agenda with clarity and professionalism.

Key challenges included:

  • High-volume deliverables: Extensive digital and print materials needed across multiple education tracks

  • Hybrid event logistics: Designs had to support both in-person and virtual attendees seamlessly

  • Expedited approvals: Tight timelines required rapid stakeholder review and asset finalization

  • Brand consistency: All assets needed to reinforce NSF’s identity while creating a distinct event brand

PROJECT OVERVIEW

The 2024 NSF Research Infrastructure Workshop was held March 26–29, 2024, in Tucson, Arizona. This annual event brings together NSF’s Research Infrastructure community to facilitate continuous learning, information sharing, and collaboration among participants.

As Creative Director and Senior UX/UI Designer, responsibilities included:

  • Visual branding and creative direction for the entire event

  • Branded promotional and informational email communications

  • Presentation templates, digital assets, and platform graphics to enhance engagement

  • Onsite signage, stage banners, and printed materials to support attendees effectively

  • Content management for the Research Infrastructure Knowledge Gateway repository, ensuring accurate and timely updates

 

All deliverables were cohesive, engaging, and fully accessible to support NSF’s mission and brand standards.

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